Guardian Real Estate Services

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Director of Communications and Marketing at GRES LLC

at Guardian Real Estate Services

Posted: 12/24/2019
Job Reference #: 1485

Job Description

Guardian Real Estate Services, LLC has a great career opportunity for an experienced, results oriented, Director of Communications and Marketing to join our team of talented and vibrant professionals. If you are passionate about your professional craft, are passionate about housing, development and real estate, enjoy an environment to which you can contribute and continue to grow in your profession, this may be the role for you!

Locally owned and operated out of Portland, Oregon for over 40 years, Guardian Real Estate Services has evolved into a leading management, development and investment firm in the Pacific Northwest. Defined by our deep commitment to the communities in which we invest, Guardian continues to advocate for housing across the entire spectrum.

Position Summary:

The Director of Marketing and Communications for both Guardian Real Estate Services LLC (corporate parent) and Guardian Management LLC (property management division), is responsible for the planning, development and implementation of marketing communication, strategies and public relations activities in support of company goals. This professional is the driver of Guardian’s branding and marketing function, including but not limited to corporate branding strategy, multi-family properties and new asset introductions providing innovative, dynamic communication and marketing direction and programs for all properties including stabilized, lease-ups and repositioning.  

 

Critical to the success of this role will be an individual who has demonstrated strategic thought leadership and strong communication skills with a comfort in crafting and delivering presentations. This individual must thrive in an entrepreneurial environment with sometimes rapidly evolving priorities, and desires to work in a collaborative nature to significantly contribute to the vision, long term success and growth of Guardian. This position reports directly to the President and is highly visible internally and externally in the communities in which we are located.

Qualification Requirements:

The requirements listed below are representative, but not exclusive of the knowledge, skill and/or ability required.

Education and/or Experience:
•Bachelor’s degree or equivalent combination of education and experience in Marketing, Journalism, Communications, Real Estate or related disciplined.
•Minimum five to seven years of work experience in marketing and communications with at least two of those years at a senior marketing level.
•Highly desirable, but not an absolute requirement, is experience in multi-family marketing plans for new product, stabilized communities and properties undergoing renovation is highly desirable but not an absolute requirement. Desired experience includes market research, product repositioning, branding, multimedia advertising and online marketing strategies.

Communication Skills:
•Has demonstrated strategic thought leadership and strong communication skills with a comfort in crafting and delivering presentations.
•Exceptional communication skills, both oral and written.
•Acts with discretion and confidentiality when handling sensitive information
•Strong leadership and interpersonal expertise required.
•Requires a high level commitment to customer service and collaborative, team oriented, attitude.

Reasoning Ability:
•Ability to identify and solve problems
•Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form
•Ability to work independently
•Excellent project management skills with meticulous attention to detail and reliable follow through.
•Strong ability to adapt solutions to new situations requiring reasoning based on experience or interpretation.

Computer / Equipment Skills:
•Proficient in Adobe Design Suite
•Proficient with email marketing programs and website content management systems like Wordpress, etc..
•Knowledgeable in the function and use of various training media, including web-based
•Demonstrates a basic working knowledge in Microsoft Excel, or other spreadsheet
•Proficient with various computer software programs such as Microsoft Office, Word and E- mail
•Experience with a Windows environment.
•Yardi and Rent Café experience highly desirable.

Essential Functions:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

•Oversee the planning, development and implementation of marketing and communications strategies, including print, digital (display, SEO/SEM, organic and paid search), social media, video and website development.
•Manage the public relations aspect of Guardian, including but not limited to, writing and delivering press releases and handling all communication sent to the public.
•Manage media relations and maximize media opportunities.
•Develop internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video and special projects.
•Provide Marketing planning and leadership by ensuring that the appropriate programs, systems, training and reporting are developed in order to meet and exceed the established goals and direction of Executive Management.
•Provide project management leadership, including effective selection and utilization of outside marketing partners and resources for multiple communications and marketing initiatives.
•Support Business Development efforts for Guardian’s third-party property management offering, working to secure new owners/clients
•Oversee unique asset and portfolio level marketing and leasing functions ensuring rapid lease-up, at target rent rates and following consistent stabilization.
•Manage SEO strategy and social media platform(s) for both unique properties as well as Guardian Corporate.
•Reputation management, including monitoring online reviews and ratings, collaborate with appropriate staff to craft and post responses as appropriate.
•Review traffic and sources to determine patterns and trends for all properties. Analyze the quality of marketing tactics and effectiveness, administer modifications as needed.
•Review, track and negotiate bulk advertising contracts for sites, such as print or website advertising.
•Train and monitor marketing plan development at the site level. Assist properties with low occupancy to determine reason, develop and implement plan to bring property occupancy in line.
•Direct public aspect of any issue or crisis, including emergency response communication strategies and implementation
•Assists with special projects as requested, such as event planning, employee recognition and sponsorship programs.
•Utilize computer and software, including Microsoft Word, Excel, Outlook (e-mail) Adobe Creative Suite, Word Press and Property Management specific software in completion of duties.
•Participates as required in operational and development strategy sessions and meetings with company President and/or Executive Team.
•Partner with other corporate departments assisting with communication or marketing efforts as needed.
•Plan and participate in sponsorship programs and conferences
•Represent Guardian Management in a professional and ethical manner in the community.
•Attend periodic industry meetings, training events and functions.
•Understand industry accounting terms and financial principles.

Team Responsibilities:

•Assist President and Executive Team with special projects
•Work in cooperation with other departments to meet marketing needs
•Active participation in intra and inter-departmental meetings
•Participation with local industry associations
•Attend and participate in training classes
•Develop training classes in sales or marketing
•Assist and enhance company-wide Guardian Green Initiative

Guardian Real Estate Services LLC – Company Description

Established in 1971 and headquartered in Portland, Oregon, Guardian Real Estate Services has evolved into a leading management, development and investment firm. Our company offers a diversified real estate service platform including property management, investments, development, and advisory services. Guardian delivers custom solutions by offering a higher level of expertise, resources and creative capacity to develop a unique approach for each client. 50 years of experience, combined with the long tenure of our key staff, contributes to our strength and sets us apart in the industry. Our stability and security come from our legacy of experience, industry knowledge, and integrity.

Guardian is a distinguished leader in the multifamily housing arena with a team of highly qualified real estate professionals. The company’s vertically-integrated business model is sought by both private and institutional investors. Guardian’s management portfolio includes over 128 assets throughout 56 cities located in four states and is comprised of approximately 8,500 multifamily units. Guardian’s portfolio includes a diverse mix of market-rate, affordable and senior housing. Guardian holds ownership interests in 24% of the portfolio under management. 

 

The Guardian Experience – Our People

The Guardian Experience: Property Management is our strength. People have always been our passion. Our team is, and has always been, actively engaged in superior real estate management and enhancing the communities in which we live and work. In this economy, companies come and go. As a 3rd generation family owned firm, Guardian’s growth and stability has evolved the company into a leading West Coast real estate management and investment firm.

Guardian Offers

In addition to competitive salaries, 401(k), Paid Time Off and paid Holidays, we offer a culture in which individuals work and participate in collaborative team environments and are encouraged to continue to grow both professionally and personally.

AAP/EEO Statement

This institution is an equal opportunity provider and employer.

If you wish to file a Civil Rights program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, found online at http://www.ascr.usda.gov/complaint_filing_cust.html, or at any USDA office, or call (866)632-9992 to request the form. You may also write a letter containing all of the information requested in the form. Send your completed complaint form or letter to us by mail at U.S. Department of Agriculture, Director, Office of Adjudication, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410, or by fax: (202) 690-7442.