Blog Post: Don’t Forget – Recruiting is Advertising

Just a quick reminder to all employers out there that recruiting is advertising!  Back in the day, we used to pay by the line for print ads.  An ad reading “Admin Asst, law firm, comp skills, fx 555-5555” was all we could afford.  Never mind the inability to target your response (we’ve talked about that before) and focus on the notion of advertising.  What in that ad is going to convince a good administrative assistant they should apply to your job instead of the other 50 ads they saw?  Absolutely nothing.

Circle forward to the internet days we live in now.  You have this wonderful ability to take advantage of what you pay for…advertising!  Tell job seekers about your company.  There is always something you can promote.  Company growth, industry leadership, location, benefits, challenge, work environment, income potential, opportunity for advancement, respected coworker, company car, stock options, flexible hours, job security, vacation packages, etc.  Whatever it is you have, flaunt it!

Unemployment is high right now and applicants are relatively easy to find but selling your company to prospects will help you find better people.  Better people mean better results and lower turnover.  Explain the job and the requirements well to counterbalance the increase in applicants you’ll get.  And that my friends, is what it’s all about.  A healthy, targeted response!!