Blog Post: What is Your Employment Brand?

Your employment brand has a dramatic effect on the employees you hire and the success of your organization.  It starts with recruitment advertising and goes all the way to retirement.  Top notch employers monitor their brand image while shaping it to attract employees who best fit the model.  The most common example is Southwest Airlines.  When people think of them, the notion is always of a fun, hard working company that takes care of their employees. 

Brand in your job postings – The days of paying by the line are over!  Use the unlimited space websites offer to tell job seekers about your organization.  Why do people work for your company?  Do you have a “cool factor” that other employers in your industry don’t offer?  Tell your story to help recruit the right people.

Be consistent – Your employment brand starts with an honest look at your company and the existing employees.  Once you have determined your image it should be promoted in recruitment advertising and by recruiters.  Hiring managers should be an extension of the same brand.  The last thing you want is recruiters and hiring managers telling people different things.

Follow through – The most frequent complaint we hear from job seekers is the lack of follow through.  You’ve designed great ads.  You bring in interviewees and tell them all the great things about your company.  It is very easy to make the hire and forget about everyone else.  A simple email or phone call telling someone the job has been filled will dramatically help your image.  There are so many recruiters that skip this step and job seekers truly appreciate it.

The benefits of an employment brand are far reaching.  You get everyone on the same page.  Your recruitment efforts are more targeted which will help save time.  You become an employer of choice.  You make the right hires and keep people longer.  Everyone wins!